Enterprises in modern societies, worldwide, are encouraged to operate and act in a socially responsible manner and go beyond basics and legal requirements in order to respond to their customers’ needs, in the most efficient way.
Business ethics and Corporate Social Responsibility (CSR) are philosophies that emphasize in the proper day-to-day organizations’ operations, with respect to the needs, requirements and expectations of the customers and market stakeholders.
What is Business Ethics?
Business ethics is a system of moral principles applied in the commercial world. Additionally, Business Ethics is a frame of applied ethics that examines ethical principles and moral or ethical problems that may arise in a business environment and provide guidelines for acceptable behavior by organizations in a strategic approach. An ethical approach is becoming essential for both corporate success and positive corporate image, and, applies to all aspects of business conduct and interaction of individuals and business organizations as a whole.
Business ethics consist of a set of moral principles and values that govern the behavior of the organization with respect to what is right and what is wrong. It spells out the basic philosophy and organizational priorities in concrete terms. It also includes the prohibitory actions at the workplace. It provides a framework based on which, the organization could be legally and efficiently governed.
What is CSR?
Corporate Social Responsibility defines all the cases of ethics that businessmen should effectively follow. Many organizations choose to make a public commitment to ethical business by formulating codes of conduct and operational principles. In doing so, they must transfer into action the concepts of personal and corporate accountability, corporate giving and corporate governance.
According to the European Commission, Corporate social responsibility (CSR) refers to companies taking responsibility for their impact on society. As evidence suggests, CSR is increasingly important to the competitiveness of enterprises. It can bring benefits in terms of risk management, cost savings, access to capital, customer relationships, human resource management, and innovation capacity.
The need for Business Ethics and CSR in the Healthcare Sector
Every organization should operate in an ethical and socially responsible way let alone healthcare units, so as to secure the rights and expectations of all market parties and stakeholders, such as:
- The hospital staff
- The environment
- Local communities
- Business partners and suppliers
Healthcare facilities operate in a very sensitive environment and they regularly deal with moral and ethical issues. There is a number of unique factors impacting ethical decision making and operation in healthcare organizations, for example employees and patients’ rights, the competitive need for new and expensive technology, rising cost of healthcare services, corruption in the health sector, an increase in expectations for clinical efficacy, compliance with legislation, management of infectious/hazardous medical waste, conflicting social values and many others. To this end, healthcare facilities should be well-prepared in order to confront these factors and to sustain competitiveness in the health sector.
The specialized knowledge offered through our training program will be an important asset for the professional development and participants will be able to meet the current needs of business for profits’ maximization, while proving their social, environmental and ethical concerns and activation.
Learning objectives of the training program
The training program focuses on the realization of the following objectives:
- Explanation and deepening in the meaning and components of Business Ethics and CSR
- Presentation of international CSR standards
- Adopt and implement international best practices on Business Ethics & CSR
- Oriented mindset and culture towards Business Ethics and CSR
- Development of corporate strategy
- Implementation of ethical values, principles, guidelines and codes of ethics in the healthcare sector
- Protection of medical data and information
- Informed consent in medical treatments
- Addressing economic, social, ethical and environmental challenges
- Patients’ management improvement
- Barriers’ mitigation of and improving CSR growth conditions
- Increase satisfaction, engagement and employees’ productivity
- Strengthening communication and dialogue with stakeholders
- Promoting environmental friendly policies and use of natural and renewable energy resources
- Efficiency in medical waste management
- Improvement of corporate image
- Instruction on how to issue social/sustainability reports